Picture this, you’ve got a blog and you’ve got readers. The best way to monetise your blog is through affiliate referrals. Unless your site is driving millions of visitors every month, Google Adsense, display advertisements and pop unders simply won’t work.
Maybe your blog is a hobby and you have no intention of making money but I find that hard to believe given the time and effort involved.
What if I told you, I took a blog making $100 per month and catapulted it into a cash cow making over $8,500 per month on complete auto pilot.
And do you want to know the best part? There is no on going required required. The blog post hasn’t been updated in 12 months and continues to churn out cash.
To get these results, it was important to be rank one or two.
It sounds too good to be true, but it’s not. Thanks to SEO.
If you’re ranking in number one or two and you have a way to convert cold traffic into sales by providing lots of free value then you’re going to bank hard. Providing the hard sale on the homepage isn’t going to get you sales.
This is why you see many websites providing reviews, guides and top ten lists.
Ever searched Google for ‘best credit card’ – Credit Card Compare is ranking number one for that keyword and I’d say is going to be making hundreds of thousands of dollars every month. Credit card companies pay $250-$750 commission for every application.
Anyway back to our case study,
How I Made $75,000 From One Web Page
I noticed a website for sale on one of the famous marketplaces for buying web businesses, a blog that was making money as an affiliate for a software company.
They were getting few visitors and giving them the hard sale.
The business model works by promoting products and drops an affiliate link that visitors ultimately click on and give me 50% of the $197-$297 sale price.
So for every sale I would get $98.50USD, or $130AUD.
After buying the site for $1,000 (it was making $100 per month), my blog posts would always get stuck on the second page whereas other sites would create sh*t content after him and rank much higher than me.
Yes down here on page two where no one reads them.
The Plan of Attack
The main problem I could see was the on page optimisation. Tags were missing, headings were not laid out correctly. Content was all over the show, keywords weren’t correctly optimised and there were missing links, redirection errors and the page load time was awful.
First step was changing the WordPress theme, choosing Studiopress which is a SEO optimised theme.
I then got my world famous SEO expert that works on my team to fix the on page optimisation and restructured the existing content to make it pop! Literally.
I also setup inner linking to pass link juice from high performing pages to the money article.
The old owner bought cheap backlinks which were under performing. I strongly discourage anyone from buying cheap links from places such as Fiverr. You will destroy your business! These Backlinks are the worst and can penalize your website pretty quickly. I disavowed the problematic links which took days, worth it though!
I then blocked other websites from hotlinking his images which was slowing the site down.
I ran additional clean up on the site, making images smaller, adding a CDN cache and enabling SSL.
I resubmitted a full crawl with Google.
Phase 1: Initial Results
After four weeks the site was moving up the ranks. We recreated the initial money page (the one that makes the money now) Fortunately there was limited competition so we created a monster article (my content writer wrote over 5,000 words of content), included lots of images, videos and outbound links to authority sites.
After publishing the article we were 4th. Big change from page two, right?
I then spent three weeks manually outreaching to other sites in the same niche and got some powerful links back to the site. We also used our connections to secure an absolute powerhouse link that rocked our client into rank one.
I also posted lots on social media adding social signals to enhance the content.
Phase 2: Ongoing Outreach
This is an ongoing process and once a month I do some further outreach but the actual website blog post and the content haven’t been updated in over 12 months.
Some months the site makes a small $8,500 per month and other months can make as much as $23,000. Checkout this screenshot from March 2019.
Not a bad investment for a $1000 website?
Of course this web page only works if people are searching for our main keywords which is related to a software program. Fortunately it’s an evergreen business that people will be looking for many years to come.
Will you be my next success story?
Get in contact for a free consultation and we’ll discuss!